For centuries, traditional costumes have reflected the essence of Alpine culture, influenced by the landscape, craftsmanship and a profound sense of community. What was once sturdy everyday attire for farmers and artisans has, over the generations, become a proud emblem of Bavarian identity.

A distinctive style emerged from handwoven and hand-dyed linen, cotton and wool: colours, embroidery and silhouettes that tell stories of origin, community and the joy of life.

Although I was born in Cologne, I took my first true breaths in the Chiemgau region of Upper Bavaria – and that's where I was baptised: wearing a dirndl! (I was five – I had been forgotten; a broken farmhouse had to be made liveable first.)

My accent never turned Bavarian (despite serious encouragement), but my heart certainly did!

Over the years, my desire to one day create a traditional costume collection grew stronger, especially as social media filled with ever more 'glammed-up' dirndls that distorted the true spirit of Tracht. Cultural appropriation is one thing. Cultural derailment is another.

With our first collection, Mindful Tradition No. 01, we reconnect with the richness of Bavarian origins, translating them mindfully into the present with great respect and a wink. Classic silhouettes, natural materials and authentic detailing come together in a contemporary homage to Bavarian heritage.

It is a tribute to history and a statement for all who wear Tracht for what it truly represents.

Welcome to our family – or, as we say back home: Servus beinand!

Antonia & Team